Thursday, September 17, 2009 is a user-generated content and consumer review site on the Internet. is structured as social media company providing word-of-mouth recommendations in the form of user generated product reviews, consumer blogs, micro-reviews (SMS based), comparison shopping data and video reviews. The company is headquartered in Mumbai (Bombay), India and according to India’s largest newspaper, The Times of India, continues to be the leader in the user-generated content space in India [1]. was founded in the year 2000 by Faisal Farooqui [2]. The Indian blog reports that pioneered the whole user-generated content space in India then [3].

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